There are some lessons in life that you learn the hard way. This is one of them.

I’ve been dealing with periods of insane motivation interspersed with bouts of depressed, gloomy non-productivity basically my whole life.

And I just kind of figured out why that is happening.

I get addicted to tiny wins. And I start to hyper focus on that feedback loop.

So for example a few days ago I got a Stripe notification. Someone bought my $8 Social Anxiety Challenge. Yay!

I’m super excited. I immediately start working on the product again.

And I start checking the stats. Every hour.

And of course no new payments come in for a while. So I start hyper focusing on the website visits.

Which, to be honest also kinda suck. Only a few visits a day.

So I get demotivated. And I think nothing is ever going to work.

Instead I shouldn’t focus too much on those tiny wins. I should just patiently work on the product (both marketing and coding), and expect that it will grow over time if I consistently put in the work.

I know there’s a delay between work and result. There’s uncertainty. And that’s okay.

It’s much easier to get motivated for a paycheck. It’s certain and you know it’s gonna be there every month.

After too many failures in indiehacking world you start to think “why even bother doing this”.

But you have to trust your gut. Trust that you can build something beautiful. Trust that you are good enough and that something will work eventually.

So that’s what I’m doing! I am trusting the process.